Get in Touch
 Duration 14 hours

Course Outline

Advanced Prompting Strategies with ChatGPT

  • Fundamentals of ChatGPT and prompt engineering principles.
  • Content generation techniques for drafting emails, executive summaries, reports, and creative ideas.
  • Automating routine tasks through the development of custom prompts.

Integrating Google AI Ultra (Gemini) into Workplace Operations

  • Getting started with Gemini across Google Docs, Sheets, and Gmail.
  • Generating real-time text, summaries, and data-driven insights.
  • Enhancing collaborative workflows with AI support within the Google ecosystem.

Generating Imagery and Video with AI

  • Review of leading platforms: Adobe Firefly, Runway ML, and Canva Magic Studio.
  • Designing and refining AI-generated visuals for presentations and marketing campaigns.
  • Producing video assets using text-to-video generation tools.

Leveraging AI in Microsoft 365 via Copilot

  • Exploring Microsoft Copilot functionalities in Word, Excel, and Outlook.
  • Condensing documents and drafting professional communications.
  • Data visualization and spreadsheet automation powered by Copilot.

Cybersecurity and Ethical AI Implementation

  • Assessing data privacy concerns and risks associated with AI-generated content.
  • Establishing best practices for responsible AI usage within organizations.
  • Navigating compliance requirements and implementing risk mitigation strategies.

Practical AI Applications in Creative Processes

  • Facilitating content ideation for communication teams using AI.
  • Accelerating design iterations and prototyping with AI-driven tools.
  • Analyzing case studies in video production and social media content creation.

Accessible and Free AI Tools for Everyday Tasks

  • Discovery of AI tools with free tiers, such as Notion AI, Grammarly, DALL·E, and Canva AI.
  • Strategies for selecting the right tools based on specific workplace requirements.
  • Guided hands-on experimentation and tool exploration.

Course Conclusion and Future Directions

Requirements

  • Familiarity with essential office software packages, including Microsoft 365 and Google Workspace.
  • Practical experience with digital communication channels or content creation processes.
  • General knowledge of online utility tools and cloud-based platforms.

Target Audience

  • Professionals in communications and public relations.
  • Graphic designers and multimedia content producers.
  • Content creators and teams focused on digital marketing.

Number of participants


Price per participant

Provisional Upcoming Courses (Require 5+ participants)

Related Categories