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Duration 14 hours
Course Outline
Advanced Prompting Strategies with ChatGPT
- Fundamentals of ChatGPT and prompt engineering principles.
- Content generation techniques for drafting emails, executive summaries, reports, and creative ideas.
- Automating routine tasks through the development of custom prompts.
Integrating Google AI Ultra (Gemini) into Workplace Operations
- Getting started with Gemini across Google Docs, Sheets, and Gmail.
- Generating real-time text, summaries, and data-driven insights.
- Enhancing collaborative workflows with AI support within the Google ecosystem.
Generating Imagery and Video with AI
- Review of leading platforms: Adobe Firefly, Runway ML, and Canva Magic Studio.
- Designing and refining AI-generated visuals for presentations and marketing campaigns.
- Producing video assets using text-to-video generation tools.
Leveraging AI in Microsoft 365 via Copilot
- Exploring Microsoft Copilot functionalities in Word, Excel, and Outlook.
- Condensing documents and drafting professional communications.
- Data visualization and spreadsheet automation powered by Copilot.
Cybersecurity and Ethical AI Implementation
- Assessing data privacy concerns and risks associated with AI-generated content.
- Establishing best practices for responsible AI usage within organizations.
- Navigating compliance requirements and implementing risk mitigation strategies.
Practical AI Applications in Creative Processes
- Facilitating content ideation for communication teams using AI.
- Accelerating design iterations and prototyping with AI-driven tools.
- Analyzing case studies in video production and social media content creation.
Accessible and Free AI Tools for Everyday Tasks
- Discovery of AI tools with free tiers, such as Notion AI, Grammarly, DALL·E, and Canva AI.
- Strategies for selecting the right tools based on specific workplace requirements.
- Guided hands-on experimentation and tool exploration.
Course Conclusion and Future Directions
Requirements
- Familiarity with essential office software packages, including Microsoft 365 and Google Workspace.
- Practical experience with digital communication channels or content creation processes.
- General knowledge of online utility tools and cloud-based platforms.
Target Audience
- Professionals in communications and public relations.
- Graphic designers and multimedia content producers.
- Content creators and teams focused on digital marketing.