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Course Outline
Introduction to Generative Media on Vertex AI
- Overview of the Veo, Imagen, Chirp, and Lyria models
- Industry-specific applications
- Practical session: Configuring the Vertex AI environment
Image Generation with Imagen
- Crafting prompts for high-fidelity images
- Managing style, consistency, and brand identity
- Practical session: Producing product visuals
Video Creation with Veo
- Text-to-video production processes
- Post-production editing and refinement of generative video
- Practical session: Generating concise marketing clips
Speech and Audio with Chirp
- Text-to-speech and speech recognition features
- Applications in voice cloning and accessibility
- Practical session: Developing branded audio assets
Music Generation with Lyria
- Composing generative music across various genres
- Incorporating music into marketing and media strategies
- Practical session: Creating background soundtracks
Combining Media Modalities
- Orchestrating outputs across multiple models (image, audio, and video)
- Designing multimodal workflows for narrative storytelling
- Practical session: Assembling a comprehensive multimedia campaign asset
Enterprise Deployment and Best Practices
- Ethical guidelines and brand safety protocols
- Optimizing workflows for scalability and regulatory compliance
- Analyzing enterprise adoption case studies
Summary and Next Steps
Requirements
- Practical experience with cloud-based tools and APIs
- Fundamental grasp of generative AI principles
- Knowledge of media production workflows (image, video, or audio)
Target Audience
- Content creators
- Marketing teams
- Product managers
- Developers
14 Hours
Testimonials (1)
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