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Duration 14 hours
Course Outline
Fundamentals of Generative Media on Vertex AI
- Introduction to Veo, Imagen, Chirp, and Lyria
- Industry-specific use cases
- Practical lab: configuring the Vertex AI environment
Image Synthesis with Imagen
- Crafting prompts for high-resolution image output
- Addressing style, consistency, and brand identity
- Practical lab: generating professional product visuals
Video Production with Veo
- Implementing text-to-video pipelines
- Refining and editing generated video content
- Practical lab: producing concise marketing clips
Voice and Audio with Chirp
- Utilizing text-to-speech and speech-to-text features
- Applications in voice cloning and accessibility
- Practical lab: generating branded audio assets
Music Composition with Lyria
- Generative music creation across various genres
- Incorporating music into media and marketing strategies
- Practical lab: composing background scores
Integrating Media Modalities
- Sequencing outputs across models (image + audio + video)
- Developing multimodal storytelling workflows
- Practical lab: assembling a complete multimedia campaign
Enterprise Integration and Best Practices
- Navigating ethical guidelines and brand safety
- Scaling workflows while ensuring compliance
- Reviewing enterprise adoption case studies
Conclusion and Future Steps
Requirements
- Proficiency with cloud-based tools and API interactions
- Foundational knowledge of generative AI principles
- Working knowledge of media production workflows (image, video, or audio)
Target Audience
- Content creators
- Marketing specialists
- Product managers
- Software developers
Testimonials (1)
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