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 Duration 14 hours

Course Outline

Fundamentals of Generative Media on Vertex AI

  • Introduction to Veo, Imagen, Chirp, and Lyria
  • Industry-specific use cases
  • Practical lab: configuring the Vertex AI environment

Image Synthesis with Imagen

  • Crafting prompts for high-resolution image output
  • Addressing style, consistency, and brand identity
  • Practical lab: generating professional product visuals

Video Production with Veo

  • Implementing text-to-video pipelines
  • Refining and editing generated video content
  • Practical lab: producing concise marketing clips

Voice and Audio with Chirp

  • Utilizing text-to-speech and speech-to-text features
  • Applications in voice cloning and accessibility
  • Practical lab: generating branded audio assets

Music Composition with Lyria

  • Generative music creation across various genres
  • Incorporating music into media and marketing strategies
  • Practical lab: composing background scores

Integrating Media Modalities

  • Sequencing outputs across models (image + audio + video)
  • Developing multimodal storytelling workflows
  • Practical lab: assembling a complete multimedia campaign

Enterprise Integration and Best Practices

  • Navigating ethical guidelines and brand safety
  • Scaling workflows while ensuring compliance
  • Reviewing enterprise adoption case studies

Conclusion and Future Steps

Requirements

  • Proficiency with cloud-based tools and API interactions
  • Foundational knowledge of generative AI principles
  • Working knowledge of media production workflows (image, video, or audio)

Target Audience

  • Content creators
  • Marketing specialists
  • Product managers
  • Software developers

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Provisional Upcoming Courses (Require 5+ participants)

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