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 Duration 14 hours

Course Outline

Introduction to Qwen Chat in Research Processes

  • Defining the role of Qwen Chat within intelligence operations
  • Distinguishing between AI-assisted and manually performed research tasks
  • Maintaining reliability and mitigating analytical errors

Prompt Engineering for Market Research

  • Designing prompts to extract relevant insights
  • Refining tone and ensuring analytical precision
  • Regulating the depth, scope, and specificity of outputs

Summarizing Industry Reports and Documents

  • Methods for processing lengthy reports
  • Identifying key trends, metrics, and critical takeaways
  • Producing concise, executive-level summaries

Competitive Analysis with Qwen Chat

  • Creating comparison matrices via effective prompting
  • Emphasizing strengths, weaknesses, and key differentiators
  • Drafting competitor briefs suitable for leadership review

Generating Business Intelligence Outputs

  • Constructing SWOT analyses and strategic overviews
  • Drafting insights on opportunities and risks
  • Developing reusable templates for BI-related tasks

Analyzing Market Data and Qualitative Inputs

  • Deriving insights from qualitative data sources
  • Interpreting trends, customer sentiment, and market signals
  • Combining fragmented information into cohesive narratives

Workflow Integration and Best Practices

  • Establishing repeatable, AI-assisted research workflows
  • Implementing quality control and verification methods
  • Maintaining consistency with internal research standards

Ethics, Limitations, and Governance

  • Upholding confidentiality and ensuring responsible usage
  • Acknowledging model constraints in analytical settings
  • Applying human-in-the-loop validation processes

Wrap-up and Future Directions

Requirements

  • A solid grasp of market research principles.
  • Hands-on experience with analytical or reporting platforms.
  • Knowledge of core business strategy concepts.

Target Audience

  • Business analysts.
  • Market research teams.
  • Professionals in strategy, planning, and product management.

Number of participants


Price per participant

Provisional Upcoming Courses (Require 5+ participants)

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