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Course Outline

1. Strategic Product Thinking

  • Identifying customer needs and pain points.
  • Conducting market and competitor analysis.
  • Defining the market size relative to specific customer problems or needs.
  • Establishing user segmentation and creating detailed personas.
  • Articulating product vision, purpose, and strategic direction.
  • Prioritizing initiatives based on value and effort considerations.
  • Developing value maps and defining desired outcomes.

2. Product Development Process

  • User-centered design principles (UX/UI).
  • Incremental and iterative development within cross-functional teams using Scrum.
  • Backlog management and effective user story writing.
  • Early validation techniques, including MVPs and experimental testing.
  • Defining key product metrics.
  • Hands-on Design Thinking workshop.
  • Prompt engineering for leadership roles in AI-driven product applications.
  • Data-driven design methodologies.
  • Creating service design blueprints (service mapping).
  • Advanced backlog management and prioritization techniques (led by an expert).

3. Product Delivery to Customers

  • Managing releases and product roadmaps.
  • Implementing go-to-market strategies.
  • Facilitating onboarding and measuring post-launch customer experience.
  • Gathering continuous feedback in live production environments.
  • Coordinating effectively with marketing and sales teams.
  • Building product funnels and monitoring dashboards for performance tracking.

4. Value Capture and Optimization

  • Analyzing key product metrics (e.g., NPS, DAU, retention rates).
  • Designing monetization and pricing models.
  • Conducting funnel analysis to identify drop-offs and opportunities.
  • Evaluating customer value through LTV, CAC, and ROI.
  • Driving data-informed iterations for continuous improvement.
  • Managing the end-to-end product lifecycle.
  • Ensuring product scalability and sustainability.
  • Monitoring Product P&L (Profit and Loss).
  • Developing compelling business cases for stakeholders.

Summary and Next Steps

Requirements

  • A solid understanding of banking operations.
  • Proven experience in digital product development.
  • Familiarity with fundamental AI concepts.

Target Audience

  • Product managers within the banking sector.
  • Leaders driving digital transformation initiatives.
  • Banking professionals engaged in designing AI-driven products.
 40 Hours

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