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 Duration 7 hours

Course Outline

Introduction to Adobe Express

  • Overview of Adobe Express and its practical applications
  • Exploration of the dashboard and editor interface
  • Understanding the workspace, template library, and various design formats

Developing Visual Assets

  • Manipulating text, images, shapes, and icons
  • Designing graphics for social platforms (Instagram, LinkedIn, etc.)
  • Incorporating animation and transitions for visual impact

Video and Multimedia Development

  • Production and editing of short videos
  • Integration of voiceovers, background music, and subtitles
  • Utilizing themes and layouts to enhance storytelling

Brand Identity and Template Management

  • Configuring brand colors, typography, and logo placement
  • Implementing branded templates across team members
  • Saving and reusing core design components

Distribution and Team Collaboration

  • Sharing projects and exporting assets for web and social media use
  • Collaborative workflows with team members
  • Leveraging Adobe Creative Cloud integration options

Design Best Practices

  • Balancing textual and visual elements for clarity
  • Maintaining consistency and brand alignment across all designs
  • Accessibility considerations and mobile-optimized design techniques

Recap and Future Directions

Requirements

  • Foundational knowledge of digital media principles
  • Experience using web browsers and cloud-based applications

Target Audience

  • Marketing and communications professionals
  • Social media managers and content creators
  • Educators and administrative staff responsible for visual content production

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Provisional Upcoming Courses (Require 5+ participants)

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