Course Outline
Adobe Creative Cloud Workflow Essentials
- Reviewing the role of Photoshop, Illustrator, Premiere Pro, and After Effects in a business content workflow.
- Selecting the appropriate application for graphics, video, and motion tasks.
- Organizing files, libraries, linked assets, and project folders to facilitate efficient team collaboration.
Creating Polished Graphics with Photoshop
- Utilizing layers, smart objects, masks, selections, and adjustment tools.
- Retouching and optimizing images for campaigns, presentations, websites, and social media.
- Practical exercise: Build a branded promotional visual using provided assets.
Building Reusable Brand Assets with Illustrator
- Creating and refining vector shapes, icons, logos, and supporting graphic elements.
- Applying typography, color, and layout choices to ensure brand consistency.
- Practical exercise: Create a set of reusable business graphics or marketing assets.
Editing Business Video in Premiere Pro
- Importing and organizing media, creating sequences, and managing an efficient editing workflow.
- Refining cuts, adding titles and transitions, and preparing content for internal or marketing use.
- Enhancing video through basic color correction, audio cleanup, and export settings for common channels.
- Practical exercise: Edit a short promotional or internal communication video.
Producing Simple Motion Graphics with After Effects
- Working with compositions, layers, keyframes, and essential animation controls.
- Creating animated text, logo reveals, and simple motion elements for digital content.
- Practical exercise: Produce a short animated intro, title sequence, or social media motion asset.
Integrating Projects Across Applications
- Moving and updating assets between Photoshop, Illustrator, Premiere Pro, and After Effects.
- Exporting and packaging deliverables for web, presentations, social media, and internal communications.
- Practical exercise: Combine graphics, video, and animation into one final content piece.
Review and Practical Best Practices
- Applying workflow tips for faster production, cleaner file management, and more consistent output.
- Reviewing participant work and identifying realistic improvements for workplace projects.
- Planning next steps for continued practice and team adoption after the training.
Requirements
- Familiarity with Adobe Creative Cloud applications and standard design workflows.
- Experience in creating simple graphics, editing images, or working with short video clips.
- Comfortable using a computer for creative tasks, including file and folder management.
Audience
- Marketing and communications professionals who produce visual content for business purposes.
- Designers and content creators aiming to enhance their Adobe workflow across multiple tools.
- Corporate teams responsible for graphic design, video editing, and digital content production.
Testimonials (3)
What I liked most about the training was the technical color and video performance theory session. It helped me clearly understand the reasoning behind key production decisions, such as why specific frame rates are chosen for different types of videos and how particular color spaces impact visual quality and performance. Having this theoretical foundation made the technical concepts more meaningful and easier to apply in practical scenarios.
Jason Lee
Course - Adobe Creative Cloud (After Effects, Premiere Pro, Illustrator, Animate, and Character Animator) for Beginners
Marko was very knowledgeable, friendly and explained in a very clear way. He also brought so many use cases, examples from his broad experience and was super interactive with us.
Delia Roxana Isfan-Stan
Course - Adobe Acrobat: PDF Creation and Editing
Marko’s openness to answer all our questions
