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 Duration 10 hours

Course Outline

Module 1: Storytelling for Brands

  • Foundations of brand storytelling
  • Establishing emotional bonds with audiences
  • Case studies of effective narratives

Module 2: Advertising Trends

  • International and regional advertising trends
  • Examination of award-winning campaigns
  • Insights for creative inspiration

Module 3: Artificial Intelligence in Advertising

  • Introduction to AI tools for the creative sector
  • AI applications in advertising workflows
  • Practical demos for campaign design

Module 4: Creativity / Art Workshop

  • Creative techniques inspired by the Artbrand Atelier style (Instagram reference)
  • Translating artistic methods into advertising concepts
  • Collaborative workshop: transitioning from art to campaign

Summary and Next Steps

Requirements

  • Comprehension of fundamental marketing principles
  • Background in communication or creative initiatives
  • Knowledge of advertising campaigns

Target Audience

  • Marketing and communications specialists
  • Creative directors and design teams
  • Brand managers

Number of participants


Price per participant

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Provisional Upcoming Courses (Require 5+ participants)

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