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Duration 10 hours
Course Outline
Module 1: Storytelling for Brands
- Foundations of brand storytelling
- Establishing emotional bonds with audiences
- Case studies of effective narratives
Module 2: Advertising Trends
- International and regional advertising trends
- Examination of award-winning campaigns
- Insights for creative inspiration
Module 3: Artificial Intelligence in Advertising
- Introduction to AI tools for the creative sector
- AI applications in advertising workflows
- Practical demos for campaign design
Module 4: Creativity / Art Workshop
- Creative techniques inspired by the Artbrand Atelier style (Instagram reference)
- Translating artistic methods into advertising concepts
- Collaborative workshop: transitioning from art to campaign
Summary and Next Steps
Requirements
- Comprehension of fundamental marketing principles
- Background in communication or creative initiatives
- Knowledge of advertising campaigns
Target Audience
- Marketing and communications specialists
- Creative directors and design teams
- Brand managers
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.