Advertising and Creativity: Storytelling, Trends, AI, and Art Training Course

Integrating Artificial Intelligence into digital marketing enhances sales efficiency, audience targeting, personalization, and campaign optimization within the advertising sector.

This instructor-led live training (available online or onsite) is designed for intermediate-level OOH/DOOH sales professionals looking to harness AI capabilities for prospecting, customizing proposals, analyzing data, and simulating pitches. The curriculum emphasizes programmatic integrations, specifically focusing on platforms like DV360 and Place Exchange.

Upon completion of this training, participants will be equipped to:

• Utilize AI tools to identify and qualify high-potential prospects.
• Leverage AI-driven personalization to develop compelling client proposals.
• Analyze campaign performance metrics to derive actionable insights.
• Conduct simulated sales pitches using AI to refine preparation and delivery.

Course Format

• Interactive lectures and group discussions.
• Extensive exercises and practical application.
• Hands-on implementation within a live-lab environment.

Customization Options

• To arrange customized training for this course, please contact us directly.

This course examines the practical application of artificial intelligence within institutional marketing for private higher education. It delves into content creation and positioning, reputation management, campaign optimization, product innovation, academic program enhancement, internal change and cultural shifts, and stakeholder engagement, all viewed through an AI-enabled perspective.

This instructor-led live training (available online or onsite) is designed for intermediate-level marketing and communications professionals in higher education who seek to leverage AI to enhance student recruitment, institutional reputation, program differentiation, and operational efficiency.

Upon completion of this training, participants will be able to:

• Develop AI-assisted content for academic and brand positioning that aligns with target personas and specific channels.
• Formulate AI-informed reputation and PR strategies suitable for both online and offline environments.
• Optimize digital campaigns using segmentation, attribution modeling, and advanced analytics.
• Propose AI-driven innovations for academic programs and value-added services.
• Plan internal change management and digital culture initiatives to facilitate AI adoption.
• Design engagement tactics for schools and prospective students, supported by AI workflows.

Course Format

• Interactive lectures and discussions.
• Hands-on labs utilizing example AI workflows and templates.
• Group exercises, case studies, and a capstone design session.

Customization Options

• To request a customized version tailored to your institution's needs, please contact us to arrange.

This hands-on course demonstrates how accessible no-code and low-code AI tools can be leveraged for daily sales and market analysis tasks—ranging from automating routine workflows to generating predictive insights and creating visual dashboards.

Designed as an instructor-led live training (available online or onsite), this program targets beginner to intermediate commercial professionals who want to adopt AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

Upon completion of this training, participants will be able to:

• Explain fundamental AI concepts and tools relevant to sales and market analysis.
• Automate administrative duties and communication tasks using AI assistants.
• Prepare and analyze sales and market data utilizing AI-assisted features in Excel and Power BI.
• Develop simple predictive models and interpret short-term forecasts regarding customer behavior and demand.
• Create dashboards and visual reports that effectively convey sales and market insights.
• Design a basic AI-assisted workflow to enhance productivity and decision-making within commercial teams.

Format of the Course

• Concise interactive lectures combined with live demonstrations.
• Guided, hands-on exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

ChatGPT is an AI-driven conversational assistant designed to boost efficiency by supporting content generation, research, communication, and process automation.

This instructor-led live training (available online or in-person) targets professionals with little to no prior AI experience who aim to enhance their daily workflow by leveraging ChatGPT.

Upon completion of this training, participants will be able to:

• Grasp the fundamental concepts and mechanics of ChatGPT.
• Apply ChatGPT effectively across various professional tasks.
• Refine prompts to achieve higher quality responses.
• Recognize the tool's limitations and adhere to best practices for its use.

Training Format

• Interactive lectures and group discussions.
• Extensive exercises and practical practice.
• Real-time implementation in a live laboratory environment.

Customization Options

• For personalized training arrangements, please contact us directly.

This instructor-led, live training in Vietnam (online or onsite) is tailored for marketing professionals who wish to apply ChatGPT to their campaigns. Participants will learn how to exploit ChatGPT for marketing objectives, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and its functionality.
• Use ChatGPT to create compelling marketing copy, blog posts, and social media content.
• Develop a ChatGPT-powered chatbot to improve customer support and engagement.
• Implement ChatGPT into their marketing strategy to save time and increase efficiency.

This instructor-led, live training in Vietnam (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Vietnam (online or onsite) is designed for intermediate to advanced marketing professionals who want to learn how to apply DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

Upon completing this training, participants will be able to:

• Deploy DeepSeek-powered models to analyze customer data and refine marketing strategies.
• Harness AI for audience segmentation and tailored marketing efforts.
• Connect DeepSeek with marketing automation tools to streamline campaign management.
• Utilize predictive analytics to forecast customer behavior and enhance targeting accuracy.

This instructor-led, live training in Vietnam (online or onsite) is designed for marketing professionals, digital strategists, and tech enthusiasts at all levels who aim to harness generative AI to create personalized marketing campaigns.

Upon completion of this training, participants will be capable of:

• Grasping the core principles of generative AI and its role in marketing.
• Applying generative AI tools and platforms to develop campaigns.
• Producing personalized marketing content using AI models.
• Incorporating AI-generated content into wider marketing plans.
• Evaluating and refining AI-powered marketing campaigns to enhance performance.

This instructor-led live training, available online or on-site, is tailored for intermediate-level marketing and sales professionals who aim to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Grasp the fundamentals of AI-driven prompt engineering in marketing and sales contexts.
• Utilize AI to produce high-converting marketing copy and ad creatives.
• Automate customer engagement through AI-generated responses.
• Apply AI to gain data-driven sales insights and forecasting capabilities.
• Integrate AI tools seamlessly into marketing and sales automation workflows.