Course Outline

Positioning and AI-Assisted Content Creation

  • Defining academic, institutional, and brand positioning
  • Using AI to draft persona-led web, email, and social content
  • Editing, quality control, and brand voice consistency with AI tools

Public Relations and Reputation Management

  • Monitoring online reputation with AI-driven listening tools
  • Proactive PR: AI for media outreach and press-material drafting
  • Crisis planning and response playbooks supported by AI alerts

Digital Marketing Optimization and Analytics

  • Segmentation and targeting using ML-based clustering
  • Campaign A/B testing, uplift modeling, and attribution analytics
  • Automated creative testing and budget optimization workflows

Innovation in Educational Products and Services

  • Identifying product opportunities via data-driven discovery
  • Designing microcredentials, blended offerings, and AI-enabled services
  • Rapid prototyping and pilot evaluation frameworks

Enhancing Academic Programs with AI Differentiators

  • Embedding AI features into curricula and student services
  • Communicating program value using AI-generated evidence and outcomes
  • Partnership models with industry and AI vendors

Internal Communication, Change Management, and Digital Culture

  • Building internal buy-in for AI initiatives
  • Training, governance, and ethical considerations for AI use
  • Roadmaps for capability-building and role adaptation

Events, Outreach, and Stakeholder Engagement

  • Designing academic and outreach events enhanced by AI (logistics, personalization)
  • School engagement strategies and relationship mapping with AI insights
  • Measuring event impact and follow-up conversion with analytics

Capstone: Strategic Plan for an AI-Enabled Marketing Initiative

  • Group design: define objectives, tools, KPIs, and rollout plan
  • Presentation and peer feedback on the strategic plan
  • Roadmap for implementation and quick wins

Summary and Next Steps

Requirements

  • Basic familiarity with marketing concepts
  • Experience with digital channels is helpful
  • Openness to adopting AI-driven tools and workflows

Audience

  • Marketing managers in higher education
  • Institutional communications and PR leads
  • Program directors and innovation teams
 14 Hours

Number of participants


Price per participant

Open Training Courses require 5+ participants.

Testimonials (1)

Prompt Engineering

Pritpal Singh Bath - The Events Club SG Pte. Ltd.
Course - ChatGPT for Marketing

Provisional Upcoming Courses (Require 5+ participants)

AI for Institutional Marketing: Strategies for Private Higher Education

2025-12-09 09:30
14 hours
The Executive Centre - Saigon Centre Tower 1
203,240,236 VND (Online)
271,240,236 VND (Classroom)

AI for Institutional Marketing: Strategies for Private Higher Education

2025-12-23 09:30
14 hours
Hôtel des Arts Saigon
203,240,236 VND (Online)
203,240,236 VND (Classroom)

AI for Institutional Marketing: Strategies for Private Higher Education

2026-01-06 09:30
14 hours
Toong Oxygen
203,240,236 VND (Online)
203,240,236 VND (Classroom)

AI for Institutional Marketing: Strategies for Private Higher Education

2026-01-20 09:30
14 hours
UPGEN LE MERIDIEN
203,240,236 VND (Online)
203,240,236 VND (Classroom)

AI for Institutional Marketing: Strategies for Private Higher Education

2026-02-03 09:30
14 hours
Hotel Nikko Hai Phong
203,240,236 VND (Online)
203,240,236 VND (Classroom)

Related Courses

Advertising and Creativity: Storytelling, Trends, AI, and Art

 10 Hours

Advertising and Creativity is a cross-disciplinary approach that combines storytelling, emerging trends, artificial intelligence, and artistic creativity to enhance brand strategies and campaigns.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level professionals who wish to strengthen their ability to design impactful advertising strategies and creative campaigns.

By the end of this training, participants will be able to:

  • Develop brand narratives using effective storytelling techniques.
  • Analyze international and national advertising trends and award-winning campaigns.
  • Apply AI tools and workflows tailored to advertising companies.
  • Engage in hands-on creative exercises inspired by artistic methods.

Format of the Course

  • Interactive lecture and discussion.
  • Case study reviews of advertising campaigns.
  • Hands-on art and creativity workshop.
  • Practical exercises with AI advertising tools.

Course Customization Options

  • To request a customized training for this course, please contact us to arrange.
Read more...

AI in Digital Marketing

 7 Hours

This instructor-led, live training in Vietnam (online or onsite) is aimed at marketers who wish to use AI to improve improve digital marketing strategies through valuable customer insights.

By the end of this training, participants will be able to:

  • Leverage AI software to improve the way brands connect to users.
  • Use chatbots to optimize the user-experience.
  • Increase productivity and revenue through the automation of tasks.
Read more...

AI in Digital Marketing for OOH/DOOH Sales

 14 Hours

AI in Digital Marketing is the application of artificial intelligence technologies to enhance sales, targeting, personalization, and campaign optimization in advertising.

This instructor-led, live training (online or onsite) is aimed at intermediate-level OOH/DOOH sales professionals who wish to leverage AI for prospecting, proposal personalization, data analysis, and pitch simulation, with a focus on programmatic integrations such as DV360 and Place Exchange.

By the end of this training, participants will be able to:

  • Apply AI tools to identify and qualify high-value prospects.
  • Use AI-driven personalization to create compelling client proposals.
  • Analyze campaign performance data for actionable insights.
  • Simulate sales pitches using AI for preparation and improvement.

Format of the Course

  • Interactive lecture and discussion.
  • Lots of exercises and practice.
  • Hands-on implementation in a live-lab environment.

Course Customization Options

  • To request a customized training for this course, please contact us to arrange.
Read more...

Practical Applications of Artificial Intelligence for Sales and Market Analysis

 14 Hours

This practical course shows how accessible, no-code and low-code AI tools can be applied to everyday sales and market analysis tasks — from automating routine work to building predictive insights and visual dashboards.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level commercial professionals who wish to adopt AI tools to increase productivity, improve market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

  • Describe key AI concepts and tools relevant to sales and market analysis.
  • Automate administrative and communication tasks using AI assistants.
  • Prepare and analyze sales and market data with AI-assisted features in Excel and Power BI.
  • Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
  • Create dashboards and visual reports that communicate sales and market insights.
  • Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams.

Format of the Course

  • Short interactive lectures and live demonstrations.
  • Hands-on guided exercises using ChatGPT, Excel, and Power BI.
  • Case-based activities and a final practical mini-project.

Course Customization Options

  • To request a customized training for this course, please contact us to arrange.
Read more...

ChatGPT for Marketing

 14 Hours

This instructor-led, live training in Vietnam (online or onsite) is aimed at marketeers who wish to use ChatGPT for their marketing campaigns. Participants will learn how to leverage ChatGPT for marketing purposes, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

  • Understand the basics of ChatGPT and how it works.
  • Use ChatGPT to generate compelling marketing copy, blog posts, and social media content.
  • Develop a ChatGPT-powered chatbot to improve customer support and engagement.
  • Implement ChatGPT into their marketing strategy to save time and increase efficiency.
Read more...

ChatGPT for Productivity in Marketing Teams

 14 Hours

This instructor-led, live training in Vietnam (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

  • Structure prompts that generate high-quality, tailored content.
  • Create complete marketing campaigns faster using ChatGPT.
  • Draft and translate emails, reports, and client communications efficiently.
  • Summarize financial data and generate reports and presentations automatically.
Read more...

DeepSeek for Marketing

 14 Hours

This instructor-led, live training in Vietnam (online or onsite) is aimed at intermediate-level to advanced-level marketing professionals who wish to learn the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

By the end of this training, participants will be able to:

  • Implement DeepSeek-powered models to analyze customer data and optimize marketing strategies.
  • Leverage AI for audience segmentation and personalized marketing.
  • Integrate DeepSeek with marketing automation tools for campaign management.
  • Apply predictive analytics to forecast customer behavior and improve targeting efforts.
Read more...

Generative AI in Marketing: Creating Personalized Campaigns

 14 Hours

This instructor-led, live training in Vietnam (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

  • Understand the fundamentals of generative AI and its applications in marketing.
  • Utilize generative AI tools and platforms for campaign creation.
  • Develop personalized marketing content using AI models.
  • Integrate AI-generated content into broader marketing strategies.
  • Analyze and optimize AI-driven marketing campaigns for better performance.
Read more...

Prompt Engineering for Marketing and Sales Automation

 14 Hours

This instructor-led, live training in Vietnam (online or onsite) is aimed at intermediate-level marketing and sales professionals who wish to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

  • Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
  • Use AI to generate high-converting marketing copy and ad creatives.
  • Automate customer engagement with AI-generated responses.
  • Leverage AI for data-driven sales insights and forecasting.
  • Integrate AI tools into marketing and sales automation workflows.
Read more...

Related Categories

AI for Marketing
AI for Marketing