Prompt Engineering for Marketing and Sales Automation Training Course

The field of Advertising and Creativity integrates storytelling, emerging trends, artificial intelligence, and artistic innovation to elevate brand strategies and campaign execution.

This instructor-led live training, available both online and onsite, is designed for beginner to intermediate professionals seeking to enhance their capability in crafting impactful advertising strategies and creative campaigns.

Upon completion of this program, participants will be able to:

• Construct compelling brand narratives through effective storytelling techniques.
• Evaluate national and international advertising trends and analyze award-winning campaigns.
• Implement AI tools and workflows specifically suited for advertising firms.
• Participate in practical creative exercises derived from artistic methodologies.

Course Format

• Engaging lectures and interactive discussions.
• In-depth reviews of advertising campaign case studies.
• Hands-on workshops focusing on art and creativity.
• Practical application exercises using AI-powered advertising tools.

Customization Options for the Course

• To arrange a customized training session for this course, please contact us to make the necessary arrangements.

Vertex AI offers sophisticated tools for fine-tuning large models and managing prompts, empowering developers and data teams to enhance model accuracy, streamline iteration workflows, and ensure rigorous evaluation through built-in libraries and services.

This instructor-led, live training (available online or onsite) targets intermediate to advanced practitioners seeking to improve the performance and reliability of generative AI applications by leveraging supervised fine-tuning, prompt versioning, and evaluation services within Vertex AI.

Upon completing this training, participants will be able to:

• Apply supervised fine-tuning techniques to Gemini models in Vertex AI.
• Implement prompt management workflows that include versioning and testing.
• Leverage evaluation libraries to benchmark and optimize AI performance.
• Deploy and monitor enhanced models in production environments.

Format of the Course

• Interactive lectures and discussions.
• Hands-on labs utilizing Vertex AI fine-tuning and prompt tools.
• Case studies focused on enterprise model optimization.

Course Customization Options

• To request customized training for this course, please contact us to arrange.

This instructor-led, live training in Vietnam (online or onsite) is designed for advanced-level AI engineers, developers, and data analysts seeking to master prompt engineering strategies to maximize the effectiveness of DeepSeek LLM in real-world applications.

Upon completion of this training, participants will be able to:

• Create advanced prompts to enhance AI responses.
• Control and refine AI-generated text for accuracy and consistency.
• Utilize prompt chaining and context management techniques.
• Mitigate biases and improve ethical AI usage in prompt engineering.

Integrating Artificial Intelligence into digital marketing enhances sales efficiency, audience targeting, personalization, and campaign optimization within the advertising sector.

This instructor-led live training (available online or onsite) is designed for intermediate-level OOH/DOOH sales professionals looking to harness AI capabilities for prospecting, customizing proposals, analyzing data, and simulating pitches. The curriculum emphasizes programmatic integrations, specifically focusing on platforms like DV360 and Place Exchange.

Upon completion of this training, participants will be equipped to:

• Utilize AI tools to identify and qualify high-potential prospects.
• Leverage AI-driven personalization to develop compelling client proposals.
• Analyze campaign performance metrics to derive actionable insights.
• Conduct simulated sales pitches using AI to refine preparation and delivery.

Course Format

• Interactive lectures and group discussions.
• Extensive exercises and practical application.
• Hands-on implementation within a live-lab environment.

Customization Options

• To arrange customized training for this course, please contact us directly.

This course examines the practical application of artificial intelligence within institutional marketing for private higher education. It delves into content creation and positioning, reputation management, campaign optimization, product innovation, academic program enhancement, internal change and cultural shifts, and stakeholder engagement, all viewed through an AI-enabled perspective.

This instructor-led live training (available online or onsite) is designed for intermediate-level marketing and communications professionals in higher education who seek to leverage AI to enhance student recruitment, institutional reputation, program differentiation, and operational efficiency.

Upon completion of this training, participants will be able to:

• Develop AI-assisted content for academic and brand positioning that aligns with target personas and specific channels.
• Formulate AI-informed reputation and PR strategies suitable for both online and offline environments.
• Optimize digital campaigns using segmentation, attribution modeling, and advanced analytics.
• Propose AI-driven innovations for academic programs and value-added services.
• Plan internal change management and digital culture initiatives to facilitate AI adoption.
• Design engagement tactics for schools and prospective students, supported by AI workflows.

Course Format

• Interactive lectures and discussions.
• Hands-on labs utilizing example AI workflows and templates.
• Group exercises, case studies, and a capstone design session.

Customization Options

• To request a customized version tailored to your institution's needs, please contact us to arrange.

This hands-on course demonstrates how accessible no-code and low-code AI tools can be leveraged for daily sales and market analysis tasks—ranging from automating routine workflows to generating predictive insights and creating visual dashboards.

Designed as an instructor-led live training (available online or onsite), this program targets beginner to intermediate commercial professionals who want to adopt AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

Upon completion of this training, participants will be able to:

• Explain fundamental AI concepts and tools relevant to sales and market analysis.
• Automate administrative duties and communication tasks using AI assistants.
• Prepare and analyze sales and market data utilizing AI-assisted features in Excel and Power BI.
• Develop simple predictive models and interpret short-term forecasts regarding customer behavior and demand.
• Create dashboards and visual reports that effectively convey sales and market insights.
• Design a basic AI-assisted workflow to enhance productivity and decision-making within commercial teams.

Format of the Course

• Concise interactive lectures combined with live demonstrations.
• Guided, hands-on exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

ChatGPT is an AI-driven conversational assistant designed to boost efficiency by supporting content generation, research, communication, and process automation.

This instructor-led live training (available online or in-person) targets professionals with little to no prior AI experience who aim to enhance their daily workflow by leveraging ChatGPT.

Upon completion of this training, participants will be able to:

• Grasp the fundamental concepts and mechanics of ChatGPT.
• Apply ChatGPT effectively across various professional tasks.
• Refine prompts to achieve higher quality responses.
• Recognize the tool's limitations and adhere to best practices for its use.

Training Format

• Interactive lectures and group discussions.
• Extensive exercises and practical practice.
• Real-time implementation in a live laboratory environment.

Customization Options

• For personalized training arrangements, please contact us directly.

This instructor-led, live training in Vietnam (online or onsite) is tailored for marketing professionals who wish to apply ChatGPT to their campaigns. Participants will learn how to exploit ChatGPT for marketing objectives, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and its functionality.
• Use ChatGPT to create compelling marketing copy, blog posts, and social media content.
• Develop a ChatGPT-powered chatbot to improve customer support and engagement.
• Implement ChatGPT into their marketing strategy to save time and increase efficiency.

This instructor-led, live training in Vietnam (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Vietnam (online or onsite) is designed for intermediate to advanced marketing professionals who want to learn how to apply DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

Upon completing this training, participants will be able to:

• Deploy DeepSeek-powered models to analyze customer data and refine marketing strategies.
• Harness AI for audience segmentation and tailored marketing efforts.
• Connect DeepSeek with marketing automation tools to streamline campaign management.
• Utilize predictive analytics to forecast customer behavior and enhance targeting accuracy.

Generative AI refers to technology capable of creating new content, such as text documents, reports, and strategic recommendations, driven by structured prompts.

This instructor-led live training is available in online or onsite formats. It targets beginner to intermediate corporate professionals who aim to leverage generative AI and prompt engineering to improve productivity, communication effectiveness, and decision-making capabilities within their work environments.

Upon completion of this training, participants will be able to:

• Comprehend the fundamental concepts of generative AI and prompt engineering.
• Design effective prompts tailored to various business scenarios.
• Incorporate AI tools into administrative, analytical, and specialized workflows.
• Implement best practices for ethical and responsible AI usage in corporate environments.

Course Format

• Interactive lectures and discussions.
• Practical exercises and case studies.
• Hands-on experimentation with AI tools.

Course Customization Options

• To arrange customized training for this course, please contact us to coordinate.

Generative AI is a technology that creates new content such as text, images, and recommendations based on prompts and data.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level healthcare professionals who wish to use generative AI and prompt engineering to improve efficiency, accuracy, and communication in medical contexts.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and prompt engineering.
• Apply AI tools to streamline clinical, administrative, and research tasks.
• Ensure ethical, safe, and compliant use of AI in healthcare.
• Optimize prompts to achieve consistent and accurate results.

Format of the Course

• Interactive lecture and discussion.
• Practical exercises and case studies.
• Hands-on experimentation with AI tools.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Vietnam (online or onsite) is designed for marketing professionals, digital strategists, and tech enthusiasts at all levels who aim to harness generative AI to create personalized marketing campaigns.

Upon completion of this training, participants will be capable of:

• Grasping the core principles of generative AI and its role in marketing.
• Applying generative AI tools and platforms to develop campaigns.
• Producing personalized marketing content using AI models.
• Incorporating AI-generated content into wider marketing plans.
• Evaluating and refining AI-powered marketing campaigns to enhance performance.

Prompt Engineering involves crafting and refining prompts to obtain intended results from large language models.

This instructor-led, live training (available online or on-site) targets beginner-level participants seeking to master foundational prompt design techniques and apply them to everyday tasks.

Upon completing this training, participants will be able to:

• Articulate the importance of prompt engineering and its value-add potential.
• Create clear and effective prompts for a range of simple tasks.
• Utilize basic prompt patterns and templates to enhance output quality.
• Assess and iteratively refine prompts to minimize errors and undesirable responses.

Course Format

• Short, interactive lectures accompanied by live demonstrations.
• Practical, instructor-guided exercises in prompt creation.
• Group discussions with rapid feedback cycles.

Customization Options

• For tailored training arrangements, please reach out to us.

This instructor-led live training in Vietnam (online or onsite) is designed for ML engineers and platform teams who need to build robust operational pipelines for LLM-powered applications at scale.