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Duration 14 hours
Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- Overview of the OOH and DOOH advertising ecosystem
- The current state of programmatic OOH
- How AI drives improvements in sales and operations
AI for Prospecting and Lead Qualification
- Identifying target accounts through AI-driven insights
- Application of predictive lead scoring models
- Seamless integration of AI prospecting with CRM systems
Proposal Personalization with AI
- Generating dynamic content for client proposals
- Leveraging AI for creative recommendations
- Customizing offers based on customer behavior data
Data Analysis and Performance Insights
- Methods for collecting and processing OOH campaign data
- Utilizing AI tools for generating campaign performance reports
- Forecasting trends and optimizing inventory utilization
AI in Pitch Simulation and Training
- Practicing objection handling with AI chatbots
- Employing speech analysis and feedback tools
- Engaging in scenario-based pitch roleplays
Integration with DV360, Place Exchange, and Other Platforms
- Linking AI workflows to DV360 for programmatic OOH execution
- Utilizing Place Exchange API data for advanced targeting and reporting
- Exploring automation opportunities within proposal-to-delivery workflows
Ethics, Privacy, and Compliance in AI for Advertising
- Addressing data privacy considerations
- Ensuring transparency in AI-driven decision-making processes
- Adhering to industry compliance guidelines
Summary and Next Steps
Requirements
- Fundamental grasp of digital marketing principles
- Knowledge of OOH and DOOH advertising workflows
- Background in sales or account management roles
Target Audience
- OOH and DOOH sales teams
- Professionals in programmatic advertising
- Account managers specializing in media sales
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.