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 Duration 14 hours

Course Outline

Introduction to AI in Digital Marketing for OOH/DOOH

  • An overview of the OOH and DOOH advertising ecosystem
  • The landscape of programmatic OOH
  • How AI enhances sales and operational efficiency

AI for Prospecting and Lead Qualification

  • Identifying target accounts through AI-driven insights
  • Implementing predictive lead scoring models
  • Integrating AI prospecting workflows with CRM systems

Proposal Personalization with AI

  • Generating dynamic content for client proposals
  • Utilizing AI for creative recommendations
  • Customizing offers based on customer behavior data

Data Analysis and Performance Insights

  • Methods for collecting and processing OOH campaign data
  • Using AI tools to generate campaign performance reports
  • Forecasting trends and optimizing inventory utilization

AI in Pitch Simulation and Training

  • Practicing objection handling with AI chatbots
  • Employing speech analysis and feedback tools
  • Engaging in scenario-based pitch roleplays

Integration with DV360, Place Exchange, and Other Platforms

  • Connecting AI workflows to DV360 for programmatic OOH campaigns
  • Leveraging Place Exchange API data for targeted reporting
  • Exploring automation opportunities in proposal-to-delivery processes

Ethics, Privacy, and Compliance in AI for Advertising

  • Key data privacy considerations
  • Ensuring transparency in AI-driven decision-making
  • Adhering to industry compliance guidelines

Summary and Next Steps

Requirements

  • Foundational knowledge of digital marketing principles
  • Familiarity with OOH and DOOH advertising processes
  • Background in sales or account management

Target Audience

  • Sales teams specializing in OOH and DOOH
  • Professionals in programmatic advertising
  • Media sales account managers

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Testimonials (2)

Provisional Upcoming Courses (Require 5+ participants)

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