Digital Marketing Training Course

In today's interconnected world, a brand's digital presence is vital for business survival.

This instructor-led live training targets marketing professionals at all levels who aim to enhance their company's online brand positioning, assess brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The collective impact of various online touchpoints ultimately shapes how target audiences perceive your company and influences their decision to engage in business with you.

Conducting an online brand audit has become a standard practice for businesses seeking to evaluate and strengthen their brand positioning within specific markets.

Beyond assessing the strengths and weaknesses of your brand's owned online assets, this audit dissects how your brand is discussed on external channels outside your control to evaluate overall brand perception.

Upon completing an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.

Although categorized under 'Brand Management', this course intersects with numerous other organizational disciplines, ranging from customer experience and online user journeys to insight gathering, marketing strategy, and planning.

Upon completing this training, participants will be capable of:

• Evaluating a brand's online presence for strengths and weaknesses.
• Uncovering a business's online reputation and image.
• Identifying and strengthening a brand's positioning in a specific market.
• Building a results-driven brand strategy and an integrated online marketing communication plan.
• Conducting competitive brand analysis and creating industry perceptual maps.
• Performing an SEO audit.
• Learning updated SEO guidelines in the age of AI.
• Uncovering valuable insights regarding how different customer groups perceive a business, its products, or services.
• Administering online social listening.
• Utilizing AI to make routine brand audits more efficient.

This instructor-led, live training in Vietnam (online or onsite) is designed for beginner to intermediate-level social media managers and marketing professionals who aim to build and manage online communities, create impactful content strategies, and enhance brand engagement.

Upon completion of this training, participants will be able to:

• Identify target audiences and customize social media strategies accordingly.
• Choose suitable social media platforms aligned with business objectives.
• Develop effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Create paid ad campaigns and evaluate their effectiveness.
• Engage and moderate online communities efficiently.
• Manage social media crises and uphold brand reputation.
• Apply ethical best practices and adhere to social media policies.

Mastering crisis communication and emotional regulation is essential for staff members of public service organizations who engage directly with communities. This program equips participants with self-regulation strategies, response protocols, and assertive communication methods to effectively manage complaints, viral incidents, and confrontations with political stakeholders, thereby safeguarding the organization's reputation.

Delivered as a live, instructor-led session (available online or onsite), this training is designed for field operations, commercial, and institutional relations staff in public services who aim to enhance their ability to respond emotionally and communicatively during high-pressure, high-profile situations.

Upon completion of this training, participants will be able to:

• Implement the ABC protocol to manage crises and public confrontations on the ground.
• Regulate their emotions when dealing with aggressive complaints or public criticism.
• Utilize assertive communication techniques when engaging with hostile stakeholders.
• Apply real-time de-escalation strategies.
• Create a personal action plan for managing incidents after they occur.

Course Format

• Interactive lectures and group discussions.
• Extensive exercises and practical activities.
• Case study analysis and small-group workshops.

Customization Options

• To request a tailored training program, please contact us to arrange details.

This training program is ideally designed for professionals engaged in Digital Marketing and strategic planning.

The curriculum covers the fundamental concepts necessary to achieve traction in the Chinese market via digital media. It introduces core digital marketing principles, ranging from mobile and social media marketing to Email marketing, PPC (Pay-Per-Click), and SEO.

Upon completion of the training, participants will gain a clear understanding of the importance of analytics and effective strategy, supported by practical examples.

Digital sales integrates traditional selling methods with contemporary digital channels to more effectively reach, engage, and retain customers. This training provides participants with actionable strategies and tools to enhance their online presence, elevate customer experiences, and drive tangible business growth.

This instructor-led live training (available online or on-site) is designed for sales professionals at beginner to intermediate levels who wish to strengthen their digital selling capabilities and customer engagement skills to achieve superior results in virtual environments.

After completing this training, participants will be able to:

• Leverage digital channels efficiently to attract and convert new customers.
• Conduct professional and engaging online sales interactions.
• Foster customer loyalty through consistent and tailored follow-ups.
• Utilize digital tools to enhance customer relationship management.
• Implement practical techniques to boost conversion and retention rates.

Course Format

• Interactive lectures and group discussions.
• Practical exercises utilizing digital tools and real-world scenarios.
• Realistic simulations of actual sales interactions.

Customization Options

• The course can be tailored to align with your organization’s specific products, services, and digital sales strategy.

This instructor-led, live training in Vietnam (online or onsite) is designed for intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

This instructor-led, live training in Vietnam (online or onsite) is designed for beginner to intermediate-level marketers who aspire to create, manage, and optimize advertising campaigns across prominent social media platforms.

Upon completing this training, participants will be equipped to:

• Establish a structured methodology for developing social media campaigns.
• Configure and oversee ad campaigns on Facebook, Google, and TikTok.
• Articulate campaign goals and choose appropriate ad formats.
• Pinpoint and reach the ideal audience for their advertising efforts.
• Enhance ad performance through analytics and A/B testing.
• Distribute budgets efficiently to maximize return on investment.