Digital Sales Excellence: Customer Acquisition, Engagement, and Retention Training Course

In today's interconnected world, a brand's digital presence is vital for business survival.

This instructor-led live training targets marketing professionals at all levels who aim to enhance their company's online brand positioning, assess brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The collective impact of various online touchpoints ultimately shapes how target audiences perceive your company and influences their decision to engage in business with you.

Conducting an online brand audit has become a standard practice for businesses seeking to evaluate and strengthen their brand positioning within specific markets.

Beyond assessing the strengths and weaknesses of your brand's owned online assets, this audit dissects how your brand is discussed on external channels outside your control to evaluate overall brand perception.

Upon completing an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.

Although categorized under 'Brand Management', this course intersects with numerous other organizational disciplines, ranging from customer experience and online user journeys to insight gathering, marketing strategy, and planning.

Upon completing this training, participants will be capable of:

• Evaluating a brand's online presence for strengths and weaknesses.
• Uncovering a business's online reputation and image.
• Identifying and strengthening a brand's positioning in a specific market.
• Building a results-driven brand strategy and an integrated online marketing communication plan.
• Conducting competitive brand analysis and creating industry perceptual maps.
• Performing an SEO audit.
• Learning updated SEO guidelines in the age of AI.
• Uncovering valuable insights regarding how different customer groups perceive a business, its products, or services.
• Administering online social listening.
• Utilizing AI to make routine brand audits more efficient.

This live, instructor-led training in Vietnam, offered online or on-site, is tailored for social media managers and marketing professionals at the beginner to intermediate level. It focuses on building and managing online communities, crafting impactful content strategies, and strengthening brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and adapt social media strategies to suit them.
• Select the optimal social media platforms aligned with business goals.
• Develop effective content strategies, including pillars, formats, and publishing schedules.
• Analyze competitors to refine social media tactics.
• Create paid ad campaigns and assess their success.
• Engage and moderate online communities effectively.
• Navigate social media crises while maintaining brand reputation.
• Implement ethical best practices and social media policies.

This instructor-led digital marketing course in Vietnam empowers professionals with the strategies needed to thrive. Participants will dive into SEO, PPC, social media, email, and mobile marketing, while developing expertise in analytics and channel planning to achieve measurable business growth.

This training in Vietnam empowers digital marketing professionals with the essential strategies needed to establish a foothold in the Chinese market. Explore SEO, social media, mobile marketing, and email campaigns, leveraging analytics and budget planning to engage customers effectively.

This instructor-led, live training in Vietnam (online or onsite) is designed for intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

This live, instructor-led session in Vietnam (conducted online or on-site) is designed for marketing personnel from beginner to intermediate levels who are keen on creating, supervising, and refining ad campaigns across primary social media channels.

Once completed, participants will possess the ability to:

• Formulate a systematic method for social media campaign design.
• Implement and oversee ad initiatives on Facebook, Google, and TikTok.
• Set clear campaign goals and pick the most suitable ad formats.
• Recognize and engage the optimal audience for promotional activities.
• Improve ad outcomes using analytical tools and A/B testing.
• Distribute budgets wisely to achieve maximum return on investment.