Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
Defining the Target Market
- Comprehending audience personas
- Applying market research techniques
- Recognizing the social media habits of target customers
Choosing the Right Social Media Platforms
- Evaluating platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok
- Aligning business objectives with platform strengths
- Optimizing profiles to maximize engagement
Developing a Social Media Strategy
- Establishing content pillars and determining content types
- Constructing a content calendar and scheduling posts
- Balancing organic and paid content efforts
Competitor Analysis
- Identifying primary competitors
- Reviewing their social media strategies
- Utilizing insights to gain a competitive edge
Creating and Managing Paid Ads
- Overview of social media advertising
- Configuring ad campaigns and selecting audience targets
- Monitoring ad performance and refining strategies
Community Moderation and Engagement
- Best practices for interacting with followers
- Addressing negative feedback and complaints
- Stimulating user-generated content and community interaction
Social Media Crisis Management
- Detecting potential social media crises
- Formulating a crisis response plan
- Preserving brand credibility during high-pressure situations
Measuring Success with Social Media Metrics
- Key performance indicators (KPIs) for social media
- Utilizing analytics tools to monitor progress
- Refining strategies based on data-driven insights
Social Media Policies and Ethics
- Drafting internal social media guidelines
- Understanding legal aspects and data privacy
- Ensuring ethical engagement and responsible content distribution
Summary and Next Steps
- Review of core concepts
- Resources for ongoing professional development
- Q&A and group discussion
Requirements
- Familiarity with major social media platforms.
- Basic knowledge of digital marketing principles.
- Prior experience in content creation is advantageous.
Target Audience
- Social media managers.
- Marketing professionals.
21 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
