Course Outline
Introduction to Customer Communication
- The significance of effective communication.
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Applying emotional intelligence to customer relations:
- Emotional intelligence principles tailored for dealing with difficult clients.
- Active listening and empathy.
- Strategic phrases to shift a difficult client's attitude.
- Characteristics of contemporary customers.
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Factors contributing to the creation of difficult clients:
- Their inherent nature or personality.
- The desire to secure additional benefits from their situation.
- Misunderstanding sales terms and conditions.
- Poor service experiences.
- Failure to meet product or service quality expectations.
- Personal or financial losses due to inefficient service.
Types of Conflicts in Commercial Relationships
- Conflicts stemming from misunderstandings.
- Conflicts arising from calculation errors.
- Conflicts resulting from unmet expectations.
Managing Complaints and Claims
- Identifying the core problem.
- Assigning responsibility for conflict management.
- Techniques for handling objections (e.g., the "fog bank" technique).
- Case study: Addressing a complaint regarding unsatisfactory service.
Strategies for Conflict Resolution
- Steps for achieving effective resolution.
- Active listening and proposing viable solutions.
- Specific techniques for managing difficult clients (e.g., the "mirror" technique).
- Transforming objections into sales opportunities.
- Other valuable strategies.
Self-Care and Emotional Management
- The importance of self-care when dealing with complex clients.
- Techniques for managing stress and frustration.
Customer Satisfaction Surveys and Service Evaluation
- The purpose and significance of customer satisfaction surveys.
- Designing effective survey questions.
- Collecting and analyzing feedback data.
- Leveraging insights to enhance service quality and client retention.
Additional Practical Cases with Participants
- Role-playing: Managing challenging customer interactions.
- Group analysis of real-world customer complaints.
- Developing a follow-up and service evaluation plan.
Summary and Next Steps
Requirements
- A foundational understanding of customer service principles.
- Prior experience in client-facing positions.
- A keen interest in developing communication and conflict resolution skills.
Target Audience
- Customer service representatives.
- Sales and account management personnel.
- Supervisors and team leaders responsible for client relations.
Testimonials (3)
I especially appreciated the instructor’s ability to give thorough, well-explained answers to questions specific to my personal situation.
HASAN TAHA URLU - Huber Turkiye
Course - Assertiveness
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
Training was tailored to my needs