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Course Outline
Introduction
Sales and Marketing Fundamentals
- Core principles of selling.
- Understanding cross-selling.
- Understanding upselling.
- Overview of sales marketing.
Selling Techniques and Strategies
- Strategies for cross-selling and upselling.
- Developing a cross-sell grid.
- Product models.
- Markov chain applications.
- Cluster and market basket analysis.
- Techniques for cross-selling and upselling.
E-commerce Marketing
- In-app cross-selling and upselling.
- Email marketing strategies.
- Visual commerce.
- E-commerce conversion audit.
Database Marketing
- Difference between database marketing and relationship marketing.
- Achieving competitive advantage.
- Information and knowledge management.
- Tools and best practices for database marketing.
Customer Relationship and Lifetime Value
- Perceived customer value and value analysis.
- Crafting value propositions.
- The marketing funnel.
- Fostering customer loyalty.
- Analyzing product profitability.
- Customer lifetime value calculation.
- Managing churn rates.
- Designing loyalty programs.
Marketing Research
- Types of research processes and methodologies.
- Various sources for marketing research.
- Sales information systems and marketing intelligence systems.
- Marketing communications, promotions, and events.
- Managing digital communications.
Summary and Next Steps
Requirements
- Fundamental understanding of sales and marketing concepts.
Target Audience
- Marketing professionals.
- Entrepreneurs.
21 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
