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Duration 7 hours
Course Outline
Introduction to AI in Public Communication
- Understanding the role of ChatGPT in external communication workflows
- Recognizing the capabilities and limitations when crafting public-facing messages
- Ensuring responsible and ethical communication practices when using AI tools
Drafting Public Notices and Announcements
- Prompting ChatGPT to generate policy updates, alerts, and formal statements
- Producing tailored versions for various channels (web, print, social media)
- Verifying factual accuracy and preparing content for approval
Social Media Messaging with ChatGPT
- Crafting concise and platform-specific posts for X, LinkedIn, and Facebook
- Adjusting tone and voice to align with audience expectations
- Developing campaigns that include hashtags, calls to action, and optimal timing cues
Multilingual Content and Translation Support
- Utilizing ChatGPT for rapid and accurate message translation
- Adapting cultural tone and structure for citizen-facing content
- Reviewing translated content for readability and accessibility
Templates and Reusable Prompts
- Developing reusable content structures for FAQ responses and updates
- Integrating tone and style guidelines into prompts
- Using examples to refine the structure of ChatGPT’s output
Managing Tone, Readability, and Accessibility
- Applying plain language principles to all generated outputs
- Prompting for specific tones such as informative, empathetic, or reassuring
- Evaluating output against accessibility and inclusion checklists
Summary and Next Steps
Requirements
- Familiarity with public communication workflows or external stakeholder messaging practices
- No prior experience with AI or ChatGPT is necessary
Target Audience
- Communications officers
- Outreach coordinators
- Public relations (PR) teams
Testimonials (1)
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.