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 Duration 7 hours

Course Outline

Introduction to AI in Public Communication

  • Understanding the role of ChatGPT in external communication workflows
  • Recognizing the capabilities and limitations when crafting public-facing messages
  • Ensuring responsible and ethical communication practices when using AI tools

Drafting Public Notices and Announcements

  • Prompting ChatGPT to generate policy updates, alerts, and formal statements
  • Producing tailored versions for various channels (web, print, social media)
  • Verifying factual accuracy and preparing content for approval

Social Media Messaging with ChatGPT

  • Crafting concise and platform-specific posts for X, LinkedIn, and Facebook
  • Adjusting tone and voice to align with audience expectations
  • Developing campaigns that include hashtags, calls to action, and optimal timing cues

Multilingual Content and Translation Support

  • Utilizing ChatGPT for rapid and accurate message translation
  • Adapting cultural tone and structure for citizen-facing content
  • Reviewing translated content for readability and accessibility

Templates and Reusable Prompts

  • Developing reusable content structures for FAQ responses and updates
  • Integrating tone and style guidelines into prompts
  • Using examples to refine the structure of ChatGPT’s output

Managing Tone, Readability, and Accessibility

  • Applying plain language principles to all generated outputs
  • Prompting for specific tones such as informative, empathetic, or reassuring
  • Evaluating output against accessibility and inclusion checklists

Summary and Next Steps

Requirements

  • Familiarity with public communication workflows or external stakeholder messaging practices
  • No prior experience with AI or ChatGPT is necessary

Target Audience

  • Communications officers
  • Outreach coordinators
  • Public relations (PR) teams

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Provisional Upcoming Courses (Require 5+ participants)

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