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Đề cương khóa học
Module 1: Smart and Fast Introduction
Objective: Align knowledge without repeating basic concepts.
- How to structure effective prompts (prompt engineering technique adapted for marketing)
- What ChatGPT does well and what it doesn’t (limitations and how to work around them)
Module 2: Advertising & Campaigns: Faster and More Creative Creation
Objective: Automate and accelerate campaign material creation.
- Generating invitation and marketing emails with adapted language
- Creating social media copy with style variations
- Adapting campaigns for different audiences (B2B vs B2C, domestic vs international)
- Creating scripts for videos and advertisements
- Brainstorming with ChatGPT for campaign ideas
- Practical activity: Create a complete campaign with email, post, CTA, and executive summary
Module 3: Client Communication: Clarity, Speed, and Personalization
Objective: Increase speed and quality in writing commercial communications.
- Writing client service texts
- Presentation, follow-up, and post-meeting emails
- Responses to common client objections with smart templates
- Creating structured prompts for emails
- Reusable templates for different occasions
- Translating and adapting multilingual messages
- Translating reports and presentations (without losing professional tone)
- Practical activity: Generate and translate an institutional email + a client negotiation email
Module 4: Controllership and Budget Management: Clarity in Data and Reports
Objective: Help organize, summarize, and better communicate financial and management data.
- Summarizing financial reports with simplified explanations
- Generating presentations (PowerPoint/Google Slides) from data
- Automatic slide structure with report-based text
- Creating accountability emails and internal communications
- Checking consistency and clarity in spreadsheets (via ChatGPT analysis)
- Practical activity: Generate a monthly budget summary + 10-slide automated presentation with ChatGPT
Module 5: Research and Market Intelligence
Objective: Use ChatGPT as a research and analysis assistant for faster decision-making.
- How to ask complex, context-rich questions (best practices)
- How to retrieve external data with ChatGPT (and its limitations)
- Practical alternatives: plugins, web browsing (if enabled), auxiliary tools
- Prompt for competitor analysis, public data, and industry reports
- Practical activity: Simulate a competitor analysis + generate decision-making insights
Closing: Workflow Integration
- Suggestions for integration with Google Docs, Notion, Excel, etc.
- Open space for questions and prompt adjustments created during the course
Summary and Next Steps
Requirements
- An understanding of marketing and communication workflows
- Experience with content creation or campaign management
- No prior technical knowledge of AI required
Audience
- Marketing professionals
- Advertising and campaign teams
- Client communication and controllership staff
14 Hours
Testimonials (3)
Tôi rất đánh giá cao cách giảng viên trình bày mọi thứ. Tôi hiểu tất cả mọi thứ dù Finance không phải là lĩnh vực của tôi, anh ấy đã đảm bảo rằng mỗi người tham gia đều đồng lòng, đồng thời duy trì đúng tiến độ thời gian. Các bài tập được bố trí ở những khoảng thời gian phù hợp. Communication với cácparticipant luôn luôn có mặt. Tài liệu hoàn hảo, không quá nhiều cũng không quá ít. Anh ấy đã giải thích rất tốt về một số chủ đề phức tạp hơn để mọi người đều có thể hiểu.
Diana
Course - ChatGPT for Finance
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Nội dung bài học và cách trình bày nó.
Mark Mackintosh - IUM Insurance
Course - ChatGPT for Executives
Machine Translated
Ví dụ thực tế trong Bảo hiểm
Viren - Hollard Insure
Course - ChatGPT
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